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How to track the sales and renewals of my Subscription product?

Managing a recurring product requires keeping a close eye on new subscriptions, the status of your customers, and plan changes. At Hotmart, you can view all these data in one place quickly and in detail, as well as schedule the automatic delivery of reports to your email.

 

How to check the sales history of subscription products

To view the status of your subscriptions and track your customers' activities, use the Subscriptions screen:

  1. Access your Hotmart account via the link https://app.hotmart.com/.
  2. On the left side menu, click Subscription Management and then Subscriptions.
  3. On the Subscriptions screen, you will find two main tabs:
    • Subscription details: to check the current status and history of each subscriber.
    • Plan change: to view customers who have changed their subscription plan.
  4. Use the Filters button to search for specific periods or refine your search.

Exporting report

If you wish to download the filtered information to your computer, click the Export button in the upper right corner and choose the desired format (.XLS or .CSV).

 

How to schedule automatic report delivery

You don't need to manually access the platform every time you want to analyze your recurrences. It is possible to schedule the automatic delivery of the report directly on the Subscriptions screen:

  1. On the Subscriptions screen, click the Schedule button.
  2. In Scheduling details, choose the file Format:
    • CSV: Recommended for automated queries.
    • XLS: Recommended for manual queries.
  3. Choose the Frequency at which you want to receive the reports:
    • Daily: The daily report will be sent starting tomorrow.
    • Weekly: The weekly report will be sent starting next Monday.
    • Monthly: The monthly report will be sent starting the next 1st day of the month.
  4. Click the Schedule button to confirm.

From that moment on, the reports will be automatically sent to the email registered in your account.

 

Frequently asked questions

What do the subscription statuses shown in the report mean?

When analyzing your customers on the screen or in the spreadsheet, you will find different statuses. The most common are:

  • Active: The customer is up to date with the payment and has access to the product.
  • Delayed: There was a problem paying the last recurrence (e.g., insufficient credit card limit). Hotmart will continue trying to charge.
  • Canceled: The subscription was canceled by the creator or by the customer themselves, and there will be no new charges.
Can I see in the report when a customer changes plans?

Yes. You can view these changes directly on the Subscriptions screen by accessing the Plan change tab. There you can track which plan the customer left and which one they migrated to.

Can I use the subscription report for my income tax return?

No. The subscription report is for managing the status of your customers and your recurrence metrics. For accounting and tax purposes, you must access the Reports > My Analytics > Financial Statements menu and download the Accounting Data Report (CSV).

Do you need to talk to us?

If you have any further questions, please contact us and we'll get back to you as soon as possible