If you promote your products through Kwai Ads campaigns, configuring the Kwai Pixel on Hotmart is an important step for tracking the conversions generated by your campaigns. This integration allows Hotmart to send the configured events to Kwai Ads, helping you monitor results and optimize your campaigns.
In this article, you'll learn how to locate your Pixel ID in Kwai and how to configure the Kwai Pixel on Hotmart.
How do I locate the Pixel ID in Kwai?
Before configuring the integration on Hotmart, you need to create a pixel in your Kwai Ads account. Once the process is complete, you'll be able to copy the Pixel ID, which will be used to configure the integration on Hotmart. Follow these steps:
- Sign in to your Kwai Ads account.
- In the top menu, click Assets, then Web Events.
- Click Set Up Web Events. If this option isn't available in your account, click Create New Pixel.
- Enter a name to identify the pixel.
- Under Association Method, select Kwai Pixel.
- Under Installation Type, select Manually Install Pixel Code, then click Next.
- Select Developer Mode and click Create.
- Copy the generated Pixel ID. This identifier will be used when configuring the integration on Hotmart.
Important: Depending on the version of the Kwai Ads interface, some menu and button names may vary. If you can't find the options described above, refer to the documentation available in your Kwai Ads account.
How do I configure the Kwai Pixel on Hotmart?
After copying the Pixel ID, follow these steps:
- Sign in to your Hotmart account at https://app.hotmart.com.
- In the left-hand menu, click Tools, then Show all.
- Select Tracking Pixel.
- Choose the product you want to configure.
- Click Kwai.
- Paste the Pixel ID, then click Continue.
- Select the event types you want to track. At this stage, carefully review the advanced settings before proceeding. Click Continue.
- To finish, click Save.
Once the configuration is complete, Hotmart will send the configured events to the Kwai Pixel.