Temperature is an indicator used by Hotmart to symbolically represent how a product is performing on the platform. This indicator helps creators and affiliates understand a product’s level of activity and market acceptance.
In this article, you’ll learn how temperature works, which factors influence this indicator, and where to view product temperature in the Affiliate Marketplace.
How does product temperature work?
All products registered on Hotmart start with a low temperature. As sales happen over time, this temperature may gradually increase, reaching up to 150 degrees.
Temperature is calculated automatically by the platform based on different criteria related to product performance.
Some of the factors analyzed include:
- sales frequency;
- product performance;
- blueprint;
- refund rate;
- among other internal platform indicators.
What is temperature used for?
Temperature helps creators track the performance of their products on the platform.
In addition, it also works as an analysis criterion for affiliates who are looking for products to promote in the Affiliate Marketplace.
Temperature can also be used as an analysis criterion by affiliates who are looking for products to promote in the Affiliate Marketplace.
Where can I view a product’s temperature?
In the Affiliate Marketplace, you can view the temperature of all products and also filter by the hottest ones.
- Log in to your account using this link: https://app.hotmart.com/.
- In the left-side menu, click Products.
- Select Become an affiliate for a product.
On this page, you’ll access the Affiliate Marketplace, where you can:
- view the temperature of available products;
- browse the Hottest section;
- use filters to find products with different temperatures.
In the Affiliate Marketplace, the temperature is displayed alongside the products available on the platform, helping affiliates analyze products before requesting affiliation.