Creating and selling digital products can seem like a challenge, especially for those who are starting out or looking for new strategies to boost sales. To make this process easier and support content creators, Hotmart offers Hotmart AI.
Hotmart AI is a free tool that uses artificial intelligence to generate content proposals, suggest sales strategies, structure courses, and even suggest pricing for digital products. All of this is done in a personalized way, based on the information you provide about your product's topic or objective.
In this article, you will understand how to use Hotmart AI, what types of suggestions it can present, and how to use this information to start creating your product on Hotmart.
How to use Hotmart AI?
To start using the tool, follow the steps below:
- Visit the Hotmart AI page by clicking here.
- Fill in the requested fields, indicating the topic or idea of the product you want to create.
- After submitting the information, wait for the recommendations to be generated.
- Analyze the generated recommendations and use them to plan your product's content, audience, and strategy.
Tip: Recommendations are generated based on the information you enter. Therefore, the clearer the product's topic or objective is, the more context the tool will have to create suggestions.
What can Hotmart AI suggest?
When generating the result, Hotmart AI presents recommendations for different stages of product creation and sales. They serve as an initial reference and can be adjusted according to your strategy and the characteristics of your offer.
❯ Sales strategy
The tool can suggest strategic possibilities for selling your product or for its launch. These recommendations can include, for example, promotion formats, promotional actions, the use of free content, and ideas to spark the audience's interest.
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❯ Promotion channels
Hotmart AI can also suggest promotion channels compatible with the type of product and the audience you want to reach. Suggestions may include social media, email marketing, partnerships, videos, or other communication channels that make sense for your strategy.
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❯ Persona
Another point suggested by the tool is the persona—that is, the audience profile that might be most interested in your product. This suggestion helps you better understand who you are creating content for and how to adapt your offer's communication.
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❯ Pricing
If you do not know how much to charge yet, Hotmart AI can also suggest a price range for your product. This recommendation considers the characteristics of the provided proposal and can serve as an initial reference for your value definition.
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❯ Product structure
The tool can also present a structural suggestion for your product, with ideas for organizing content. Depending on the format, this can include proposals for modules, lessons, topics, or stages that help build a clearer learning experience for the buyer.
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How to create my product based on Hotmart AI's suggestions?
To continue, click on I want to start and follow the steps presented to register your product on Hotmart.
Before completing the registration, take the opportunity to review the suggested content. Hotmart AI helps build a first version of the idea, but you can adapt each piece of information so that it better represents the product you intend to offer.
This includes adjusting the tone, reorganizing the structure, adding information, and incorporating features or differentiators that are part of your proposal.
Thus, the suggestions work as a support for creation, while the decisions about the content and the offer remain yours.
What should I consider when using content generated by Hotmart AI?
The content generated by the tool should be used as a reference and reviewed before the product is published.
Check if the information is correct, if the structure corresponds to the content that will be delivered, and if the communication is suitable for the audience you intend to reach.
The product registered on the platform must comply with Hotmart's Terms of Use and Policies. To consult the applicable rules, access Hotmart's Terms of Use and Privacy Policies.
After reviewing the suggestions and defining what your product will be like, you can proceed with the registration on the platform. To learn all the steps of this process, consult the article How to register my product on Hotmart?.
FAQ
❯ Who can use Hotmart AI?
The Hotmart AI tool is available to all Hotmart Producers (Creators) who want to get an idea off the ground and start structuring a digital product on Hotmart. The tool is useful both for those who are starting out and for those who already sell and want to explore new possibilities for content, audience, or offer.
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❯ Does Hotmart AI create the product automatically for me?
No. Hotmart AI generates suggestions based on the information you fill in, such as ideas for structure, target audience, promotion channels, sales strategy, and price range. After that, you need to review this content, make any necessary adjustments, and proceed with the product registration on Hotmart.
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❯ Can Hotmart AI suggestions be edited?
Yes. The suggestions serve as an initial base and must be adapted to your reality. Before registering your product, review the generated content, adjust the language, personalize the proposal, and include your offer's differentiators.
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❯ Can I use Hotmart AI even if I don't have a product ready?
Yes. The tool can help precisely in the initial stages of creation, when you are still organizing the product idea, thinking about the audience, or defining how to structure the offer.
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❯ Does Hotmart AI define my product's final price?
No. The tool can suggest a price range based on the information provided, but the final definition is yours. Before deciding on the value, consider factors such as depth of content, product format, extra materials, offer positioning, and your audience profile.
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❯ Can I publish my product on Hotmart without changing anything suggested by Hotmart AI?
You can take advantage of the suggestions generated by the tool, but we recommend reviewing the content before registering or publishing the product.
The tool's suggestions are a starting point and can become more effective when they are adjusted to reflect your proposal, your language, and your product's differentiators.
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❯ Does Hotmart AI replace my product planning?
No. The tool helps accelerate the initial creation stage and can facilitate the organization of ideas, but it does not replace content review, defining the commercial strategy, or the knowledge you have about your own business and audience.
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